How Do We Like Them Apples? Organic and Fresh-Pressed
Sarah Tuttle
By Sarah Tuttle

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Apples: Delicious to the core. One of our most loved products for kids and adults alike is our organic applesauce, made with just one ingredient and no added sugar. (Check out some ideas for ways to use it here!) One of our most useful products is our organic apple cider vinegar, perfect for salad dressings and wellness shots. But what’s so special about the apples we use and how we use them?

Organic Apples Matter

Both our apple cider vinegar and applesauce are made from 100% fresh USDA organic apples. The Environmental Working Group (EWG) ranks apples as #4 on their Dirty Dozen list of the most pesticide-heavy produce, so choosing organic apples whenever possible is important. Fun fact: 90% of US organic apples grow on the west coast! All of the apples used in our products are from Washington, Oregon, California, and Arizona.

Photo by Joanna Nix on Unsplash


Never From Concentrate, Always Fresh-Pressed

You’ve likely seen this distinction made on orange juice containers. From concentrate means that a juice is filtered through a processor that extracts water. Juice is easier to transport at this lower volume. Before being packaged and sold, water is added back into the concentrated juice. In many cases, companies will buy a concentrated form of apples, then dilute it and make it theirs. This can mean that the apples are diluted with water, but it could also mean with sugar or high fructose corn syrup. At Brandless, our applesauce and apple cider vinegar are not made this way—  they are fresh-pressed and never from concentrate. Our apple cider vinegar is organic, unfiltered, and made with “the mother.”

Zero Waste

Our facility makes full use of the whole apple. When grapes, olives, apples, or other fruit are pressed for juice or oil, they leave behind solid remains called pomace. When our apples have been pressed and squeezed completely and all that’s left is apple pomace, local farmers come by and pick it up to feed to farm animals. Additionally, the apple facility works to minimize its environmental impact: The apple facility is 50% run on solar power.

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