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What to Look for in the CBD Products Your Friends Are Raving About
By Brandless

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Your friends are posting about it, your coworkers are talking about it — even your mother is giving it a try. No…we’re not talking about crossfit or food subscription boxes. These days, everyone is telling you to experiment with CBD. The only question now is, how do you sort through all the recommendations and the hype to find the best CBD products for you? 

With so many oils, tinctures, balms, and lotions lining the shelves, it’s easy to feel overwhelmed. CBD lingo can be confusing (what is a cannabinoid anyway?) and labels can be tricky to decipher. But it doesn’t have to be so hard. Here’s how you can sift through the crowded CBD landscape to find something that works with your everyday lifestyle.

What the Best CBD Products All Have in Common

When it comes time to shop for CBD, there are a few things that can help you determine if it’s from a trustworthy source:

Hemp, Hemp, and More Hemp

CBD products derived from hemp contain only minimal amounts (less than 0.3%) of the psychotoxic compound THC, meaning they won’t make you feel impaired. Products that contain higher levels of THC are marijuana-based, and therefore do not have the same effects as those made from hemp.

Clean Cultivation

Much like you would look for organic food and beauty products, you should keep an eye out for information about how your CBD products have been cultivated and sourced. Hemp is a bioaccumulator, which means it naturally absorbs toxins from soil — if farmers aren’t careful, heavy metals, pesticides, and chemicals could end up in your bottle of CBD oil. Organic farming practices help to reduce the risk of contamination, resulting in safe products that you can use as part of your wellness routine.

Transparency, Always

CBD brands that are committed to the highest quality standards will have the paperwork to prove it. Batch-specific certificates of analysis (COA) should be shared to assure users that a product is free from contaminants. These certificates, issued by third-party testing facilities, also detail how much CBD and THC a product contains. If you can’t find this information online, don’t be afraid to reach out to a company before making a purchase.


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How to Read a CBD Product Label

The label on a CBD product should provide you with all the information you need to make a decision that you can feel good about. Look for:

Plant-based Ingredients

Can you understand — or even better, pronounce — all of the ingredients on a label? Look for short lists filled with wholesome and recognizable ingredients like cannabis sativa, coconut MCT oil, shea butter, lavender, and peppermint. Be discerning if a label is full of unfamiliar ingredients and compounds.

Simple Instructions

Every bottle, tub, and packet should indicate how much CBD a product contains (usually listed in milligrams) as well as total volume and directions, all of which can help you determine a consistent dosage. Don’t get too caught up on the math here though: experiment with different products and amounts — remembering to start low and go slow — to find out what’s best for your body.

Where It Falls on the Spectrum

During your search to find the best CBD products, look for the terms “isolate”, “broad spectrum”, and “full spectrum” on packaging and websites: 

  • Isolate CBD products are made up of 99% pure CBD, meaning almost no other components of the hemp plant remain. 
  • Full-spectrum options, on the other hand, contain other compounds (e.g. other cannabinoids, terpenes, and phytonutrients) from the hemp plant. This includes THC, so remember to look for ones with less than 0.3% so as not to experience any psychotoxic effects.
  • Broad-spectrum CBD products fall somewhere in the middle. Like full-spectrum, other hemp compounds are preserved — except for THC.


You’ve now got the knowledge to source the best CBD products and forms, no matter how confusing the marketplace. Knowing how to read a label and understanding what you’re putting in your body will give you the confidence you need to optimize your lifestyle. What are you waiting for? Browse our collection of CBD tinctures, capsules, and balms.

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