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What Does Cruelty Free Mean?
Sarah Tuttle
By Sarah Tuttle

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California recently became the first state to ban the sale of cosmetics that have been tested on animals. The bill, known as the California Cruelty-Free Cosmetics Act, passed unanimously, and if signed into law by the Governor, will go into effect January of 2020. As Senator Cathleen Galgiani stated, “Cruelty-free cosmetics are good for business, safe for humans, and don’t harm animals.”

While California is the first state in the US to ban animal-tested cosmetics, the European Union banned the sale of animal-tested cosmetics back in 2013, and about 40 other countries have done the same.

The term “cruelty free” is not defined by law, leaving the interpretation of its meaning up to companies. At Brandless, we define cruelty free as not tested on animals, and the certification means that neither Brandless nor our ingredient suppliers conduct, commission, or pay for any tests on animals for ingredients, formulations, or finished products anywhere in the world. It’s also a commitment that we’ll never do so in the future.

All Brandless cosmetic and household items (aka our beauty, personal care, and cleaning products) are certified cruelty free.

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