Brandless’s new line of pet treats were created with the same care that we put into our food for humans — that is, we applied our Just What Matters philosophy because we’re pet parents who care just as much about what we feed our animals as what we feed ourselves. That’s why the treats are not only made without animal meal, corn, wheat, or soy, but they’re protein-first.
So what does that mean and why is it important? Well firstly, protein-first means meat, poultry or fish lead the ingredients list. And as for why that’s important, we turned to a devoted pet parent we have on staff, who happens to be a certified raw-food nutritionist for dogs: Alice Yang (a senior product designer by day).
Alice, who has her own furry family member in the form of her French Bulldog Toki, says that the simple answer for the importance of protein-first is that “dogs are carnivores; they eat meat — their teeth are made to eat meat, their bodies are made to process meat, and eat protein.”
This means that a treat that’s protein-first is “overall a better treat for them.”